Monday 4 February 2013

Is it easy to be green?

Economic working is top of the agenda for most businesses these days – not just for the benefit of the environment, but as a way to cut down on costs too.

So when Retail Systems ran a feature on green retailing, we knew our client Pistachios in the Park would be the perfect fit. With a chain of cafes based in local parks throughout London, Pistachios in the Park is committed to selling locally and ethically produced produce – making them the perfect advocates for green retailing.

Aysin Djemil, operations manager at Pistachios, said in the feature: “Ethics and fair trade are very important. Lots of consumers are looking to buy organic, fair trade and equal opportunities products. And although Pistachios came from humble origins, we stipulated that whoever we go into business with must be ethical.”

They may have started from humble beginnings, but Pistachios’ success meant they soon enlisted the help of PXtech to remotely implement a company-wide sales drive and oversee brand management, while responding to local needs in real time across multiple locations.

PXtech Managing Director Richard Dorf added: “PXtech’s scalable solutions enable a family run business such as Pistachios in the Park to use tools which offer a level of insight previously only available to large corporates.”

Maybe it is easy to be green – so long as you have the right tools at your disposal!

If you would like to read the feature in full, please click here.

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